Tuesday, May 24, 2005

SO MANY LIES...

The new issue of Scientific American Mind asks the question: Why do we lie so readily?
The answer: because it works.

The Homo sapiens who are best able to lie have an edge over their counterparts in a relentless struggle for the reproductive success that drives the engine of evolution. As humans, we must fit into a close-knit social system to succeed, yet our primary aim is still to look out for ourselves above all others.

Lying helps.

And lying to ourselves -- a talent built into our brains -- helps us accept our fraudulent behavior.
(hyperlinks added)

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"Austin Mayor" is not a real name. "Austin Mayor" is not a title. "Austin Mayor" is a pseudonym. "Austin Mayor" is a simulacrum. "Austin Mayor" is performance art. "Austin Mayor" is a brand without a product. "Austin Mayor" is your imaginary friend.