From the Boston Globe:
With big corporations now hiring public relations firms to pay fake bloggers to plant favorable opinions of the businesses online, many political bloggers are concerned that candidates, too, will hire people to pretend to be grass-roots citizens expressing views.Sure, we're heading into a presidential campaign that is expected to cost a billion dollars ($1,000,000,000!) and these goofs are afraid of the "big deal" of "fake bloggers."Here is a free tip to candidates tempted to pay "fake bloggers": Don't do it.
"This is going to happen more and more, and blogs are going to have to be vigilant," [Erick Erickson of Redstate.com] said in an interview. "I expect there will be commenters jumping in and trying to build negative campaigns to cause scandal for the other side. That's my fear." ***
"Campaigns and organizations promote their candidates and efforts, obviously," Markos Moulitsas, the founder of DailyKos.com, a prominent liberal blog, said in an e-mailed response. "If they do it openly, it's well accepted. If they use sock puppets (create aliases to hide their identities), then it's a big deal."
Not because it's wrong or a "big deal," don't do it because it is a huge waste of money.
By the way, I'm not a fake blogger -- I'm a fake person.