Friday, October 14, 2005

The Ubersexual is the meaning of the earth. Let your will say: The Ubersexual SHALL BE the meaning of the earth!

Sen. Barack Obama is on a new list of men deemed "ubersexual," a term fabricated by advertising agency JWT to represent a more macho form of "metrosexual".

Where metrosexual labeled narcissistic pretty-boys, JWT defines ubersexual as "embracing the positive aspects of their masculinity or 'M-ness' (e.g., confidence, leadership, passion, compassion) without giving in to the stereotypes that give guys a bad name (e.g., disrespect toward women, emotional emptiness, complete ignorance of anything cultural outside of sports, beer, burgers, and athletic shoes)."

Sen. Obama was chosen for his demeanor at the Democratic National Convention, where "he managed to marry sentimental love of family with a new face of patriotism," JWT said in a statement. "And he looks sharp in a suit."

Here'’s the full list:
  1. Bono
  2. George Clooney
  3. Bill Clinton
  4. Donald Trump
  5. Arnold Schwarzenegger
  6. Barack Obama
  7. Ewan McGregor
  8. Pierce Brosnan
  9. Guy Ritchie
  10. Jon Stewart
It says something about the universal appeal of Sen. Obama that the nation's largest ad agency would use his name to promote its latest manufactured "trend."

And their cute reference to the German "Overman" is really nice too.

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